The exercises in the Brandpress are designed to pinpoint the personality traits your clients may find difficult to express.
The Brandpress identifies your client's brand persona quickly so you can worry about everything else you need to do.
Get your client's started with a unified voice and brand message based on the direction of their own brand persona.
All the exercises in the BrandPress are carefully constructed upon principles of psychology and founded on years of industry research and practice, thereby increasing the likelihood of generating an emotional response from your target audience.
Several exercises employ powerful metaphors to help you extract a persona that will resonate with your target audience, allowing you to have a higher level of influence. All while remaining true to the integrity and authenticity of your company.
"Brandpress is designed in a way that is structured, focused, and entertaining. It leads to designs that execute the vision and vibe of the business perfectly. I am so pleased and impressed!”
“Brandpress forces clients to take that gut feeling they have and define it in tangible, actionable design terms. All of the murky, conflicting descriptions and email threads crystallize into solid brand guidelines, complete with archetypes and visual examples.”
Ben, Brandpress designer
“With Brandpress, you throw a client in one end with all of their ethereal, foggy, fickle ideas, and out pops a ready-made Betty Crocker brand cake on the other.”
Zurcher, Brandpress designer